Brand guide
How CnC Five75 Holiday Homes looks and sounds, everywhere: this website, listings, messages, signage and print. Black and gold, real photography, plain words.
Logo
The gold script wordmark under its single roof line, with HOLIDAY HOMES set in Roman capitals. It is a finished metallic artwork: use the supplied PNG files only.
- Clear space Keep the height of the roof line free on every side.
- Minimum size 140 px wide on screen, 35 mm in print, so HOLIDAY HOMES stays legible.
- Ground Ink or a dark photograph. Gold on white loses its shine and contrast; on light pages the logo sits on an ink band.
- Never recolour, outline, stretch, rotate, add shadows or glows, or retype the wordmark.
Colour
Two grounds, one metal. Ink and paper carry whole sections; gold appears in small, deliberate amounts, like a hallmark.
- Ink
#0d0c0aGrounds the logo, header, hero, booking panel and footer. - Ink raised
#16140fFocus and hover fields on ink. - Bone
#efe9ddText on ink. - Paper
#f8f7f4Reading ground: homes, details, policies. - Paper raised
#eeebe5Bands and notes on paper; image placeholders. - Text
#16140fBody text on paper. - Gold
#c9a24aFrom the logo. Primary actions, hairlines, chosen nights, ratings. Never a background field. - Gold deep
#85641cGold for text and small labels on paper (5.1:1; 4.6:1 on raised paper). - Hairline
#ddd7cc1px rules on paper.
Type
Luxury holiday homes in Dubai
Home hero · Jost Light, tracked capitals
Your Dubai stay, thoughtfully hosted.
Display · Marcellus
Roman capitals with flared strokes, a direct echo of HOLIDAY HOMES in the logo. Headlines and prices only. One weight; hierarchy comes from size.
A four-bedroom family apartment steps from JBR beach, high-floor one-bedrooms in Business Bay and Downtown, and studios in Dubai Marina and Motor City.
Text · Jost 300 / 400 / 500
Labels · Tracked capitals · 0.18em
Geometric and calm. Body copy at 17px, light weight for large lead paragraphs, medium tracked capitals for labels and buttons.
Photography
- Only our homes Every photo shows a real CnC Five75 Holiday Homes home or its building. No stock skylines or lifestyle models.
- Daylight, level, wide Natural light, straight verticals, whole rooms. No filters, no heavy warm grading.
- Lead with the view Where a home has a view, it opens the set.
Voice
We write like a good host talks: warm, direct and specific. Facts beat adjectives. The guest should always know what happens next.
We say
“Your nights are held for 20 minutes while you pay.”
“Steps from JBR beach and The Walk.”
“Every guest must share a passport or Emirates ID copy before arrival.”
We don't say
“Luxurious world-class unforgettable experience!”
“Best price guaranteed.”
“Error 409.”
Components
Calendar: booked nights struck through, your stay in gold.
Square corners, 1px hairlines, no shadows except under floating controls on photographs.